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About me

I'm an enthusiastic super-consumer & product experimenter - I love trying new things and staying up to date on the latest and greatest in consumer products, tech, and media. If you need a recommendation, I have one! Consumer behavior and trends are fascinating to explore, and insights can come from the smallest of observations.

I majored in marketing with a concentration in artificial intelligence at Kellogg. I’m excited to see where the AI wave takes us, and how business adoptions will influence the way we work and create new ideas. There are endless AI opportunities when it comes to the world of marketing and branding, but there’s also shortcomings to be cautious of.

My passion for my work comes from my interest in human habits and connections. Every great brand has a story that resonates with an audience, and understanding why is a constantly evolving question. Marketing is an art and a science - I enjoy crafting and delivering compelling messages to a variety of stakeholders, analyzing data to improve future campaigns, and navigating ambiguity in an ever-changing landscape.

Experience

I'm a marketing professional with a passion for blending data-driven insights and strategic creativity, currently working at Said Differently Consulting. My role involves enhancing advertising campaign effectiveness and developing digital content strategies. I was previously at Bank of America, where I led community relations in NYC and Long Island, bolstering brand reputation through impactful partnerships, philanthropy and public relations efforts.

Personal Interests

Outside of work, I serve on several nonprofit boards, immerse myself in the world of video games and media, and enjoy frequenting museums and cultural events.

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